Social media is not a whole new thing, but a new channel used for communication, just as the newspaper, radio and television. The difference between this channel and other channels is that the audience you have reached is a part of this channel and the ideas of this audience are also important in this new communication channel.
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For this reason, we believe that a social media agency will only be successful when it works closely with communication agencies.
So how do PR agencies in our country think? We've been saying this for the last 10 years. Currently, agencies that do not know how to use Twitter, are still new graduates who have not yet managed to manage Facebook accounts, still more retargeting, conversion optimization, communication technologies that do not know web technologies. In short, we have seen new words and new strategies in the last 10 years and we regret to see that social media and digital communication are not taking a big step in the name of communication.
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And one shouldn't forget. For some social media communication take place on Facebook and Twitter. However, young people fled to Instagram. Ads are moving mobile. Moreover, the next day the brand new communication technologies will open the doors of the digital world much more to consumers. Where are our PR agencies? Isn't it supposed to be the job of PR firms, no matter how many channels I know? Look out for artificial intelligence and machine learning. Aren't you late?
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