The following is not financial advice.
Welcome to back The Scoop!
This is the next post at a place where we share analysis and opinions for interesting coins, tokens and pure gems in the vast landscape of the blockchain world. There's so many coins out there, but not a lot of free information (looking at you, paid groups) and analysis on them. The Scoop aims to change that by sharing and improving the data available for a given coin by focusing on evaluating instead of predicting.
What is InvestFeed?
It's a slick, social networking and investing site for the crypto crowd. The data aspect of Twitter with the layout of Facebook, you can really see a lot of development has went into the platform... and it works most importantly. Tokens are used to reward users for creating content, purchasing content from others or enabling platform features such as content promotion services and an ad-free experience. With both web and mobile apps, if the industry starts shifting away from Twitter, one could see InvestFeed as the place to be.
And now advanced view is live!
Where's the wallet?
One can store IFT tokens in an ETH wallet, or even on the platform itself TBD.
Along with the whitepaper:
https://www.investfeed.com/upload/investFeedInc.TokenSale.pdf
How many of them are they?
~191m circulating and max supply.
Who's the team?
Full business team to full stack devs and advisors.
Upcoming roadmap looks great.
What motivates them?
Looks like ~7% pre-allocation for the core team and advisors.
Other than that, the chance to capture the crowd with this app is pretty enticing.
Marketcap and Competitors?
~42m cap with ~335m volume.
Similar projects or target industry, just to name a few...
Steem ($STEEM) -> ~1.4b
YOYOW ($YOYOW) -> ~82m
DigitalPrice ($DP) -> ~8m
How is IFT different?
It's catering to a growing crowd and so far, getting it right in many different ways.
Also supported by some high profile crypto folks, eg. 
https://twitter.com/needacoin/status/912358129614036994
- needacoin
Pros
actual product
network effect
frequent updates
evolving platform
solid roadmap
Cons
adoption necessary
must scale
Any constructive criticism?
This kind of platform deserves a strong security model and focus on continuously improving it. If you're going to look like Twitter and Facebook, who have full time dedicated security staff who spend most of their days and nights trying to break and fix their platforms, one needs to focus on the platform's security and therefore protecting the users too.
Services, such as the ones that the industry-known IOActive company provides, can really help:
https://www.ioactive.com/services/penetration-testing.html
Where is it traded?
Cryptopia brings in most of the volume for InvestFeed today.
https://coinmarketcap.com/currencies/investfeed/#markets
The Final
Based on the FA, IFT looks like a low to medium risk with high reward potential if they continue to deliver and catch on. Picking it up under 1500 sats would be bargain or 35 cents would be an upper entry while still expecting solid, crypto-style gains.
And that's your scoop!
Nobody is perfect. See anything I didn't quite get right, or needs correction? Please let me know!
Remember, absolutely NOTHING you read on this blog, twitter or otherwise content anywhere on the Internet by the authors is financial advice, so DYOR and be responsible!
One more time in case you didn't see the first two: this is NOT financial advice! Also, The Scoop authors may hold coins discussed here which may create some bias, but we try to be fair.