In a new move from Facebook to YouTube in the video field, the company launched an application called IGTV, a platform for videos relied on by the giant social networks to achieve great success.
This platform is available in the form of an application available on Google Play and Play Store for iPhone, iPad and Android devices for free and for all users ..
In this article we will mention everything we currently know about the IGTV competitor YouTube platform of Instagram.
Video platform based on Instagram
When you download the application, the user will be required to sign in to the service using his or her account on Instagram, which is a required step to use.
Those who do not have an account on Instagram will have to create it to use this platform, and this is exactly like the relationship between Gmail and YouTube owned by Google.
On the other hand, video sharing is based on live messages in Instagram, which is the way to share videos between users and share them with their friends.
Focus on vertical videos
With the emergence and spread of stories over the past period and high video viewing on smartphones, vertical videos have become the best at this level as they are compatible with the screens of these devices professionally.
The IGTV platform focuses on this type of video. In addition, the videos in this case are not short, but are long and are as long as a few minutes, as is the case on YouTube.
This means that the service can be used by creators to broadcast full videos, not just as stories are short.
IGTV platform channels
Each content creator has his or her own channel to publish their vertical videos, which their subscribers can reach, and those channels appear in search results alongside videos.
When you use the platform, you'll find a lot of channels for you to follow by your watch history, searches, interests, and channels you've previously subscribed to.
If you are interested in celebrity singing channels you will find the platform offering you more channels related to this area.
Designed to keep users as long as possible
As usual, Facebook has designed its service to keep users as long as possible, by suggesting relevant videos, and providing several sections, including "FOR YOU", "Common" and "Follow-up" sections where videos are relevant to you or That can interest you.
The "Most Popular" section may show the most popular videos in the recent period depending on the user's location, for example, from the UAE, they will see popular videos in the UAE.
The App Search feature lets users find videos on specific topics they want or find channels related to the topics they're looking for.
Interaction with videos is possible
You can interact with your videos with admiration and there is no "I do not like" button in the service. In addition to the above, you can also comment on the videos you see.
These are other important advantages of any video platform where comments and interactions increase the value of published content, and give greater vitality to the platform.
Channels are currently available to top publishers and celebrities
Facebook has signed agreements with famous singers and top creators to publish videos to their own channels, while channel creation is a feature that is not currently available.
Selena Gomez, Kim Kardashian and Kevin Hart are the most prominent channel owners on this platform, and the number of channels is expected to increase in the coming period and be open to all.
Currently, videos are shown without ads, but in the future the company will profit from videos and will seek to fund creators as YouTube does.