What is Incent?
Better loyalty through smarter rewards
Incent will allow merchants to boost engagement and repeat business by incentivising customers with 'better than money' rewards, at low cost and no risk
The Commercial Opportunity:
The commercial opportunity that a universal ‘currency of loyalty-reward’ opens up is significant. Estimated worth of the current US loyalty-rewards industry is $65Bn and projections out to 2020 see this building to $100Bn. We believe the commercial potential of a universal ‘currency of loyalty-reward’ is greater still as it lifts current barriers to entry to include the entirety of commerce. While business development operations are nascent, BitScan is currently in dialogue with interested parties across 3 continents. Specifically:
In the US a major Multi-Channel Network recognises the value of Incent to enact a pivot from brokerage to technology centric commerce, as it would allow them to bind their creatives, brands and content consumers into a coherent virtual ecosystem.
A content aggregator in the US sees Incent as the means by which their content creators can monetize their output and promote value conscious commerce through rewarding their millennial audience with smart money that can be re-routed automatically to designated charities.
In the UK, two wholesalers catering to retail and business consumers, albeit in different sectors, recognise the utility of Incent as a means of driving increased repeat business with valued accounts across borders.
In Australia, a mid-tier retailer wants to deploy Incent as a means of encouraging a greater portion of his customers to frequent his ‘buy online for pick-up or delivery’ operation, through push-promotion right into their mobile handset via Incent’s wallet application.
Also in Australia, a merchant association see Incent’s value as a tool for driving B2B interaction and business on their community’s online marketplace.
While the absence of a fully developed commercial product precludes consummation of binding contracts, these live conversations with real entities, all seeking to secure a commercial edge on their competition, are indicative of the potential market for this product across disparate locations and industry sectors.
ICO
Incent will fuse Waves blockchain infrastructure with a huge industry, ripe for disruption and we’re launching the application token through ICO.
ICO investors will benefit from a token backed by merchant sales volume from launch