Incent: Has anyone done some analysis on this?

Hi Guys,

i just saw INCENT. Apparently it is a blockchain based loyalty program.

Has anyone found some good analysis on the business model of this. I would like to know if this is something to invest in.

I will be reading the white paper, but if anyone knows some collateral like blog post, videos etc that analyze INCENTE in a way that will help me understand how it works technically and from a business perspective so that i can form an opinion on it that would be amazing.