Every spring Hindus in Nepal and India celebrate this holiday called Akshaya Tritiya.
The festival's date varies year to year because it is set according to the lunar Hindu calendar. It starts today this year, Wednesday April 18th.
Akshayya Tritiya is a sacred widely popular festival which carries with it good luck and triumph in terms of new plans such as weddings, big investments such as buying property or any new beginning. It is a time to celebrate prosperity.
Many Hindus buy gold during this time of year because it's value holds throughout time and with the festival being a auspicious period in Indian culture money is spent on items that retain value.
Gold and silver spot prices usually rise during this period every year because so much of the shiny metals are sold. India is a massive market and their people are more connected to gold and it's inherent value as an investment and an article to gift and wear as jewellery.
Shout out to all my Indian friends, hope you enjoy your festival and of course all your new gold!
I love gold,
Picture credits: zbiz.com