In early 2000s, Indian women started to move away from the traditional constructs, they started to take interests in the family matters which were not just about cooking & children. They started managing the house in terms of teaching the children, managing finances of the households, started saving money for the future of the family & some even started earning regular wages to support the family in their own way. Some went ahead to take the lead & started competing & collaborating with their counterparts in business as well as governance.
These housewives started becoming desperate for the welfare of their family.