Simple: this is the puzzle that one social media user has found to be offensive in it's simplicity.
A disgruntled southern suburbs man has gone on a social media tirade after it took him less than ten seconds to complete the Toucan Sam search puzzle on the back of a Kellogg’s Fruit Loops box, that he purchased for his kids, last week. The blistering assault, levelled at the famous cereal manufacturer claimed that the so-called puzzle is far too easy, and they [Kellogg’s], should be ashamed of producing such rubbish.
Kimmell Radcliffe, 36, took to Twitter and Facebook to slam the manufacturer after purchasing the box of cereal from a Woolworths store on South Road in Morphett Vale.
‘I purchased the Fruit Loops for my kids, because they love them, and I noticed that they were on special, so I got them a box. When I got home, I noticed the game on the back of the box, and read the instructions, and figured that searching for Sam in the fruit loop pictures might be a bit of a challenge, but boy, was I wrong!’
The Facebook post that has caused such a mixed reaction.
Mr Radcliffe's tweet, which has added to the furore.
Mr Radcliffe, clearly stricken by his ordeal, continued to outline his emotional finding, ‘I love puzzles. Just last week I completed a 48 piece mural of Ryan from Ryan’s World - that was quite challenging; but this. This was an insult to my intelligence - Kellogg's seem to think that I’m only capable of finding 7 toucans. It’s an insult. That’s what it is.’
... might be a bit of a challenge, but boy, was I wrong!
In a gesture of kindness, Kellogg's have reached out to Mr Radcliffe, offering him a replacement box of their much-loved cereal. Sam Wheatmeal, a spokesman for the company said, ‘We take every complaint seriously, and were saddened to learn of Mr Radcliffe’s grief over our puzzle. We are prepared to offer him a fresh box of Fruit Loops, and hope that he finds it more to his liking.
Mr Wheatmeal did offer a caution in his statement, ’Kellogg's would like to remind our customers that this particular product is marketed towards the younger generations, and as such, anyone over the age of 7 may find any activities printed on the box a little regressive for their level of understanding. Perhaps a word search book purchased from a new agency or supermarket would being greater satisfaction to adults and parents.’
Social media responses to Mr Radcliffe’s claims were varied, with one user commenting, ‘I feel for ya, mate. Keep yer chin up and don’t let them jerks get the better of ya.’ Many other responses were far less understanding. Another user responded to Mr Radcliffe’s post, ‘Grow up! A grown man, acting like a baby! THIS is where it’s at?!’ While another responded with, ‘You are a tool.’
Supportive: some responses were in support of Mr Radcliffe's views, while others were quite against.
Despite being grateful for the replacement box, Mr Radcliffe remained indignant and angry that a major company had treated him in such a manner. ‘They should be more considerate of all their clientele,’ he stated, ‘They should be more considerate of me.’