Influencer marketing is powerful; possibly more so than Anthony Joshua in the ring. It’s a great way to spread brand awareness and to draw attention to a particular product. Hey, if A-list celebs are talking about it online, it’s got to be good, right?
Marketers are constantly teaming up with superstars for promotional purposes, but in the blockchain space, these celebs are not limited to the showbiz world alone. Sure, you’ve got the likes of 50 Cent and DJ Khaled who have both been associated with digital assets, but influencers also take the shape of entrepreneurs, technology experts, journalists, crypto enthusiasts and anyone who is seen as a thought leader in this relatively new and exciting sector.
These influencers are significantly contributing to the success of many unique and innovative blockchain projects — but how?
Influencers target a huge number of followers
We live in a tech-centric world where social media dominates our mind and thoughts. In fact, many people check their social accounts before even getting out of bed in the morning.
While the average person might have a couple of hundred friends or followers on social platforms, influencers can have hundreds of thousands if not millions. Therefore, a product endorsement by an industry thought leader can be great for business instantly increasing exposure and generating interest. The recent crypto/ICO/blockchain ad bans on social platforms like Twitter also encouraged blockchain and ICO marketers to look at alternative ways to spread the word about a specific project or token with influencer marketing increasing in popularity within the fintech sector.
For a real-life example of influencer marketing in action within the blockchain space — let’s look at Sgame Pro™, a leading mobile game aggregator which is set to launch its ICO by the end of July 2018. Sgame Pro™ has partnered with key influencers like Pewdiepie, Tweakbox and more, giving them access to a highly engaged follower base that totals over 80 million people across the globe. Pewdiepie is the #1 game commentator con YouTube, commanding a follower base of more than 63 million people. This is all pretty cool stuff, offering Sgame Pro™ huge exposure.
Blockchain Can be a Confusing Space
Let’s face it; the whole blockchain concept can be a rather tricky to grasp — particularly for newbies looking to get to grips with the latest innovations. Basically, tech folks are getting more clever by the day and with companies using blockchain to their advantage, influencer marketing helps to explain difficult ideas in an easy-to-understand way. YouTube is a great platform for industry thought leaders to bring products and ideas to life — without all the complicated waffle or confusing jargon. Through fun, engaging and unique video content, potential investors or blockchain enthusiasts can start to appreciate the vast array of blockchain benefits.
A Way to Grow Together
The blockchain industry is still all new and shiny. While many companies might be seeing blockchain as the future, what that actually means and how it will be achieved is still being determined with influencers being key to spreading new ideas and innovations.
Sgame Pro™’s creative referral system highlights the need for thought leader contributions within the blockchain space. Influencers on the platform will be able to monetize their efforts through this ecosystem, which generates an ongoing revenue stream for every lead generated — regardless of whether a lead turns out to be an actual customer or not. This is highly beneficial, given that influencers’ revenue streams are becoming increasingly erratic on platforms like YouTube.
This is a win-win situation for both the platform and influencers. To know more about the awesome concept from Sgame Pro™, visit sgamepro.io and follow on Facebook, Twitter, Instagram and LinkedIn.