How Virgil Abloh & Off-white has become one of the strongest brands in the world through influencer marketing
Influencer marketing is the hot topic of today's marketing agencies and there are countless companies and brands who have bloomed in their industries thanks to this form of advertisement. Off-white is an excellent example of how influencer marketing can turn out extremely successful when done right.
Virgil Abloh, founder and designer of off-white marketed the brand in a way in which owners of their pieces don’t represent Off-white but rather they represent the brand ambassadors that have been seen wearing off-white whether that is Virgil Abloh himself, Kanye West or Skepta.
By dressing these influencers in his clothing and allowing them to repost their outfits on social media he created a strong connection to the followers of these celebrities. Today Off-white has 3.2 million followers on Instagram and Virgil has become one of the most influential people in fashion, if not the most influential, now being announced as head of menswear for Louis Vuitton. Virgil Abloh has been a genius of sorts when it comes to influencer marketing and off-white is not the first project he has done this with. In 2009, before Instagram was even being used, he created a brand known as Pyrex Vision that shared a very similar style to Off-white and created a die-hard following bases olely though Tumblr. Large Tumblr pages would repost his clothing and bloggers would wear and review them. The brand quickly gained a lot of hype and before leaving the brand to create Off-white Virgil had received a very large following on Tumblr.
Using social media influencers in your marketing is allowing brands to build solid relationships with their targeted consumer group. Influencer marketing through social media is a fairly new phenomenon but it's definitely here to stay and Starflow is going to be here to ease the way for the brands, consumers and the influencers to interact.