“In the wrong hands, automated bots on platforms like Twitter can manipulate information and create glitches in the social fabric of trends and conversations. It can be very challenging for brands or agencies to tackle them head-on since bots are easy to code, can be implemented from the shadows and can be hard to track back to the source.”
What can you do to keep up with bots? The short answer: just keep an eye on it. The long answer: read this article featuring out founder to find out!
Read here: https://digiday.com/media/how-agencies-adapt-as-bots-evolve/