I am going to first start off by saying, yes, this actually is a big deal. You wanted change, you want people to change their minds and opinions and start to attack MSM/Marxism? This is what it looks like!!! The fact that someone with a large audience is indeed changing their mind and fighting MSM is really good. Any help from any side or direction to fight against the 6 mega corporations who control your thoughts and politics is a good thing.
Now, I am not exactly any kind of Kanye fan in any regard, I don't listen to his music or any rap in general. The only thing I actually know about the guy is that for the longest time he has been doing his own thing and growing his brand and all that. But this stuff he is doing now is absolutely making a difference in changing peoples minds, Kanye has a lot of followers and though we don't exactly like the idea of someone changing their mind due to "their leader changing his own mind", it is quite interesting to see this happening.
He just put out a new song today it looks like and is talking about MAGA and free thought.
https://itunes.apple.com/us/album/ye-vs-the-people-single/1377984289
This is what happens when people are boxed into a corner and "are only allowed to think one way". People do infact change their mind when presented with the right evidence and data, though not everybody does because it is against our biological imperative of survival. A minority of people are actually able to put their emotions aside and look at facts/data/evidence/logic and change their minds within days to weeks, while others will take years or sometimes never. This is why it is important to not argue against someone and or call them "stupid/dumb/retarded/ignorant/troll/blah", in all likely hood you are trying to change someones mind who is still having an emotional connection to their own thoughts/belief, so in that trying to logical/data based you will find it is almost impossible to change their mind on the spot, and this isn't even taking into consideration others who NEED TO EXPERIENCE IT FIRST for them to change, (like it would take a pro immigration activist in Sweden being raped by migrants to change her mind, which recently happened).
The more these larger personalities come out in favor of thinking for themselves(obviously not necessarily pro Trump because we can all find something wrong with Trump or anyone) the better off we are. They are the "whales" who lead their followers to change. Imagine if all of the whales did something good on this platform, like lets say they all started upvoting minnows/dolphins for months at a time to make them bigger(voting for themselves 0%). What would happen? Well the power would be more distributed around the platform of course. What is happening with Kanye talking about "free thinking" and not being a "monolithic thinker" and "not being told what to do"???? He is directly advocating that you should do things for yourself, his rants and ravings are effective at turning more people towards getting away from feeling scared to speak out against MSM/marxism.
Whether you like him or not is irrelevant, what he accomplishes is what is important. I will be watching what he is doing closely with interest. If he can convert even 1% of his tens of millions of fans into being independent/free thinking/liberty based then we are on the correct path towards making everything better.