Great question, and one we are genuinely excited to answer:

Short term (next few months)
Our first milestone is already in motion. We are onboarding Zen Bar, our venue in Bucharest, as the first live Innopay merchant in Romania. That means setting up the full menu, configuring the QR ordering system, and going live with real customers. Every first deployment teaches you something you cannot simulate in a test environment, and Zen Bar is that proving ground for us in Romania.

Alongside that, we are organising what we call the Bitcoin Pizza Party thanks to PizzaDAO, a community event running in both Luxembourg and Bucharest. The idea is simple: bring people together, let them have free pizza, they can pay for drinks using Innopay or BTC, and make their first experience with the system a social, low-stakes one. It is one of the best ways to introduce people to what we are building because they get to feel it rather than just hear about it

Medium term (roughly 12 months out)
Our target is 10 to 15 restaurants onboarded across both markets. It is the range where the model becomes self-sustaining and where we can generate real data on merchant retention and customer behaviour.
We recently found a sales person based in Romania who knows the local hospitality market well. That changes our pace considerably. Up to now, growth has been driven by community relationships through OffChain. Adding dedicated sales capacity means we can move faster and reach merchants we would not have found organically.

We are also working on fundraising during this phase. Scaling across two countries takes capital, and we want to build the right runway to do it without cutting corners on onboarding quality or merchant support.

The long term
The vision is Innopay running in multiple cities and countries across Europe (and not only!). The model is designed to be federated, each city can run its own local instance, supported by a local OffChain community, while sharing the same infrastructure and treasury mechanism. Luxembourg and Romania are the blueprint. If we get those two right, the playbook exists for the next city.