Next to innovation also adaptation is very important for a FMCG company. Does not only counts for P&G and Unilever, see table below of the biggest food brands and their corporates. Choice is an illusion :)
Next to innovation also adaptation is very important for a FMCG company. Does not only counts for P&G and Unilever, see table below of the biggest food brands and their corporates. Choice is an illusion :)
RE: P&G ( Procter and Gamble ) has to bring Innovation to survive against Unilever