When we started marketing online, we didn’t pay Instagram too much attention. We were primarily focused on Facebook because that was what we knew.
Instagram is a great way to help build a business using the internet. It’s one of the best social media platforms if you’re trying to reach a national or worldwide audience. What makes it more attractive is that users on Instagram are more active than any other social media platform, but there are a lot more Instagram benefits.
Agility. Small businesses need to think quick and find what works and ditch what doesn’t. She saw that in a popular fish market that “took their phone and experimented” and ended up making dead fish seem sexy to a voracious following of seafood lovers.
Flexibility. Experiment with visual techniques. There are tools both on Instagram and outside the app that make images more interesting. Accounts that play around with diverse ways to show their content had the best success. One business that sells kitchen spiralizers used camera tricks (effects like Boomerang), and cheap set design (read: cardboard and contact paper) to create addictive videos of vegetables being prepared. The spiralizing videos, helped the business sell out of its product within days. It turns out that people love watching videos of vegetables.
Prolificity. The best accounts, post a lot. The best way to get more eyeballs isn’t to be sparing with content, but to figure out ways to be both innovative and consistent. Businesses that do this “develop muscle memory.”
Ability to multitask. It’s more than just about building a persona or brand. It’s about thinking how each post ties into sales, and making it easy for your fans to get in on what they’re seeing. One Australian personal trainer, for instance, has an account of workout videos and leveraged her following into a $20 million fitness business. While following her fitness journey and routines, fans were also being exposed to her product line, which they snapped up.