Who is Salt Bae? - The man behind the meme is a Turkish chef and restaurant owner called Nusret Gökçe. His strangely sensual meat videos soon evolved into a series of viral memes, with viewers taking particular delight in the way Nusret sprinkled a handful of salt crystals at the end of the clip.
There is now a whole Twitter page dedicated to #saltbae memes - which has more than 6,000 followers.
While Nusret's own Instagram page has attracted 9 million fans, and his meme has cropped up in Melbourne graffiti and even a t-shirts worn by Rihanna and Ben Affleck.
And even Titanic star Leonardo DiCaprio is a fan of the web's much-loved Salt Bae.
The Nusr-Et Steakhouse opened its doors in 2010.The restaurant quickly became the sector’s leader with its top quality steaks.
