Ready to Up Your Instagram Game? Try These Five Tips

It’s not your imagination: everyone is using Instagram nowadays. OK, maybe not everyone, but we’re definitely seeing an uptick in businesses embracing the reach of Instagram and how it can enhance their online presence. Here’s an interesting fact: Instagram has been able to maintain its user base fairly consistently over the last year. In 2019, the percentage of US adults who use Instagram rose from 35% to 37%, and the active reported users have held steady around 1 billion people. Ready to up your Instagram game to get in on this action? Here are some handy tips that can help.

Build the right audience of followers

Regardless of the platform, everyone seems to chase the big numbers when it comes to followers, but creating a strategy around growing the quantity of your followers vs. the quality of your followers won’t get your small business the ROI that it needs. Define who your ideal target audience is and spend your efforts creating and sharing content that will attract that audience. At the end of the day, it’s not a popularity contest; it’s a way to get your brand in front of the right people who are interested in your product or service, or can help introduce you to people could be interested (more on influencers later in this post).