I'd love to do priv key import, but it cost isn't worth the usage. We won't ever import a foreign key into our wallets which means we'd have to set up a duplicate wallet for every coin. It just isn't viable. If you have an idea of how to accomplish it, i'm all ears.
As for forked coins, is absolutely correct. We either upgrade and follow the majority fork or risk being on a broken unsupported chain. It isn't about us supporting devs; its about us supporting the majority of users of any given blockchain.
RE: Hi, my name is Richie - I am one of the founders of bittrex.com