EXCELSO first open on September 1991 in Plaza Indonesia, Jakarta, to support the brand of coffee that is newly created by PT. Santos Jaya Abadi at that time, namely coffee EXCELSO.
EXCELSO coffee is manufactured and distributed in the form of coffee beans with the reason:
- Meet the coffee needs of the middle class to the top
- Remove the image of the coffee mixture (coffee mixed with corn)
Coffee with the best quality is still shaped seeds and freshly ground if will be brewed, so that it actually maintained the flavor.
Café EXCELSO was established for support of marketing and image to created for EXCELSO coffee . By choosing the market the middle class to the top, then EXCELSO coffee can only be found in selected supermarkets and EXCELSO Café itself. With the presence of a coffee shop / Café EXCELSO , then people can enjoy coffee that is brewed directly so ordered (freshly ground and immediately brewed inside the machine), with quality coffee that is only found in a coffee shop / Café EXCELSO.
The development of EXCELSO
Since it was founded up to this time, EXCELSO is constantly growing in the number of outlets, the concept of service, design and type of coffee, food & drinks served. This is in line with the demands of a society that has made the coffee as part of the lifestyle.
The number of outlets EXCELSO current has reached 126 fruit outlets in more than 30 cities in Indonesia, namely :
- Jakarta
- Surabaya
- Bandung
- Medan
- Tangerang
- Karawang
- Bogor
- Bekasi
- Semarang
- Magelang
- Yogyakarta
- Manado
- Balikpapan
- Pontianak
- Pekanbaru
- Padang
- Jambi
- Kendari
- Ambon
- Jayapura
- Kupang
- Mataram
- Palangkaraya
- Banjarmasin
- Batam
- Palembang
- Malang
- Solo
- Ternate
- Bali
- Jember
- Kediri
And to capture a larger market again, EXCELSO Café is also developing the concept of services tailored to the potential of the existing location as well as the purchasing power of the surrounding community. The concept of this service is :
Coffee, Coffee and Coffee
Any concepts that run, the coffee still is the main menu in EXCELSO. Visit de'EXCELSO or Cafe EXCELSO, then a diverse selection of coffee you can encounter on the page-the first page of the menu book.
Type-the type of coffee that can be found in Excelso, among others :
Single Origin Coffee
Indonesian Coffee
- Luwak Coffee
- Kalosi Toraja
- Lanang Coffee Toraja
- Sumatra Mandheling
- Java Estate
International Coffee
- Jamaican Blue Mountain
- Brazilian Santos 3
- Columbia Supremo
Blend Coffee
- Excelso House Blend
- Supremoo Excelso Blend
- Premium Robusta
- Afternoon Blend
- Decaff Special
The Indonesian connection
The Dutch unwittingly gave coffee a nickname in the late 17th century, when they began the successful European coffee plantation on their island.
Top-grade Arabicas are still produced in Java as well as in Sumatera, Sulawesi and Flores. Though the Indonesian archipelago is most notable as the world’s largest producer of Robusta beans.
In addition it was created also a variety of drinks with a mixture of coffee either hot or cold, for example a couple of drinks that is very popular is the Avocado Coffee, Coffee Float, Mega Mocha Shake, Pearl Coffee and Frappio, which is a frozen drink very delicious coffee with some flavor options.
But of course, in EXCELSO there is also a selection of drinks that are not made of coffee, specifically for those who don't like coffee. A wide selection of tea and fruit based drinks available for you.