"So what do the rest of the users do that is engaging?"
It's true and is a valid point. On most media platforms, there is a ratio of 90:10 for consumption and creation respectively. But it is also true that Steemit has forced this creativity up, even if it's partially forced and the only way to excel on this platform. I am very against for-profit platforms because they WILL dry out and it this case they may dry out while you still hold tokens.
Another point I make often is that nobody's personal biased truly matter. ALL of these decentralized, liberated platforms of media and technologies MUST come together through time to facilitate something that serves humanity, not our pockets.