Well for most of the big ICO's when they hit the exchanges the prices where many times what investors bought them for during the crowdfunding period. If you would've been able to acquire BAT during the ICO you would've made 600%+ the next day.
Even if you think about it, who is willing to sell for less then they bought so the price the coin is sold for at exchanges always tends to be higher. Its the same with IPO's.