it was pot luck. The rise of Doge.
It never ceases to amaze me how it still exists, I made a ton of money that big week it had, but the code was flawed, amount of coins was obscene, (and wrong) and realistically if woolong hadn't decided to pump it we wouldn't be here right now. still it is what it is, but I dont think we would see it again in cryptos today. unless it was an ICO maybe =)
RE: I put a dog on a coin and the rest is history - hey Steemit!