As of writing, IOTA is 4th in CoinMarketCap.com. Marketed as 3rd generation cryptocurrency, it has lived up to it's name and gaining more and more traction likely due to its refreshing Tangle ledger that render blockchain and proof-of-work obsolete.
It is the first of its kind
Bitcoin was the first among now thousands of Internet Money. Ethereum was the first amongst smart contract blockchain. IOTA is first on 2 things: Tangle ledger and Internet of Things.
Here is a video by Box Mining explaining Tangle and Internet of Things:
When I think of IOTA, I always associate them with "The Beatles". They are way ahead of their time but when the people started to pick up, it is acknowledged of how undervalued it is. IOTA is just like that. It is built for the future and all criteria the future has: Global Population (which will be significantly bigger), Future Economy (the Internet of Things).
It is also the first one to deviate from the original concept of Proof-of-Work and make it work!
Zero transaction fees
Speaks for itself! Who does not want 0 fees? Heck Bitcoin should be 0 fees but its design is flawed and will never allow such. IOTA despite questioned by many, already speaks for itself at $11 billion market cap as of date 06/12/2017.
The supply is very LOW.
Yes you read it right. The supply is very LOW. Why do I say this despite the 2,779,530,283 max supply? Well IOTA is, first and foremost, built for the future. Right now, people trade them by mIOTA (a millionth of an IOTA) but there will come a time when it trades like bitcoin does. Not today, but it will come. The technology it was designed for is not even fully in place. We don't see "smart things" on a daily basis just yet don't we?
It is designed for the future, but also went with the cryptocurrency HYPE.
The development of Artificial Intelligence and Internet of Things has led these industries to become so ginormous, it is forecasted to be worth trillions of dollars. It will only be a matter of time when it will be applied to everyday things and be synonymous to what a smart phone is now.
What this means is we are early adopters and we bought it at a bargain!
Environmental success over Proof-of-Work
I am not much of an environmentalist, but we can all agree that blockchain and proof-of-work require a lot of unwanted data and power consumption. If you love the Earth then you ought to support IOTA. It does not need increasing amounts of storage capacity. It does not need exceeding amounts of hash power to work and use megawatts of electricity globally. This, to me, will indirectly impact IOTA in price because people will acknowledge this superior when it comes a possibility of a power shortage, which is not so unrealistic.
Tangle is still in its infancy
There have been issues with the transactions being stuck and not pushing through. Having to resend them and all that. To me, this means that IOTA is undervalued because there are people with weak hands and short-sighted that will think this will not work. But IOTA has already proven itself. It does work. The now $11 billion market cap is proof of that.
And its partnership with Microsoft just sets it in stone.
Now all everyone needs is to be patient and trust the developers to do their thing. Time comes the issues are sorted out, this current market cap will be dwarfed!!!
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Legal Disclaimer: Everything in this post is of my personal bias. Make of it what you wish. It is not an advice nor recommendation to buy or sell anything. It is meant for informative and entertainment purposes only.