The global eCommerce market has demonstrated explosive growth in the past couple of years and its future is expected to be booming. In 2017, the global e-retail sales amounted to 2.3 trillion U.S. dollars and projections show a growth of up to 4.48 trillion U.S. dollars by 2021. This astonishing growth is primarily being driven by consumers using their mobile devices to acquire goods and services.
In this ultra-competitive environment, finding and acquiring new customers can be a huge challenge for merchants. In addition, 53% of adults living in high-income households claim to be willing to switch brands for the sake of using a coupon.
The challenges for players in this giant market are key, including customer loyalty, achieving profitable long-term growth, and choosing the right technology and partners, among others.
At the same time, the tremendous evolution of blockchain technology is radically changing the way many markets operate. Important USPs of blockchain like transparency, coherence, cost-effectiveness and effective integration with processes at all levels of the business can bring to the e-commerce market endless opportunities.
Now, imagine the explosive combination of e-commerce, blockchain technology, and cryptocurrencies: the IOU Platform, a true P2P e-commerce loyalty platform on the blockchain.
It aims at empowering blockchain Merchants and Consumers with decentralized and secure Peer-to-Peer technology driving customer satisfaction and loyalty through Merchant’s trade-able IOUs. IOU Platform can successfully address many of the challenges of the e-commerce segment.
IOU is launching the IOUX token and a promising Initial Coin Offering (ICO) campaign. Below you will find all the relative information on IOU together with the specifics of the ICO campaign.
IOU offers complete transparency utilizing Blockchain for its Group Loyalty offers with clear visibility, security, speed of processing and traceability of transactions through the decentralized register of all sources.
IOU is Offering Merchants and Consumers clear advantages over the traditional e-commerce environment making transactions Cost-Effective and Secure while building ultimate trust between Merchants and Consumers. Rating mechanism would boost a trust even further.
Cost-effectiveness of transactions and global reach of consumers beat the conventional digital payment methods as it removes the middlemen/payment processors that take a big cut.
Not only consumers would feel secure and get significant savings but also, they could use their purchased IOUs as actual monetary assets which they will be able to trade with other consumers or sell on the exchange. This is a tremendous benefit of IOU Platform.
Loyalty factor is another huge benefit allowing both consumers and merchants to get rewarded for generating top rated, quality offers and transactions on IOU Exchange. Merchants and Consumers will be able to donate some IOUs for those in need and get rewarded for philanthropic activities. The company would also place donation requests on special causes and would reward Merchants and Consumers, as well as match such donations to benefit those causes.
ROADMAP
FOR MERCHANTS
• IOU-Co Issuance
• Online Store displaying various Merchant IOUs on range of categories
• Mobile and browser integration for transfers of IOU offers
• Marketing Campaign module allowing multi-media and social networking integration
• Consumer Data analysis such as GPS and Buying Trends
• Various permissions and roles based on Merchant status to reach consumers
• Analytic Reports on sales and consumer interaction
• Web Services with home grown or 3rd party applications
• Rating Tools
• Merchant would also have an option to Guarantee the Service and issue refunds of payments
• P2P Exchange of IOU offers between Merchants and Consumers as well as among other Merchants
FOR CONSUMERS
• Purchase IOU-Co offers from Merchants directly or on P2P IOU exchange
• Exchanging IOU-Co offers with other Consumers
• Unanimous messaging system to receive communications from Merchants of interest
• Consumer Profile Management module allowing consumers to promote their interests and receiving special offers from Merchants
• Rating functionality allowing Consumers to rate Merchants as well as other Consumers
• Secure Repository of purchased and favorite IOU-Co Offers
Website : https://iou.io/
Whitepaper : https://iou.io/assets/pdf/whitepaper.pdf
Twitter : https://twitter.com/iouico
Facebook : https://www.facebook.com/iouico/
Telegram : https://t.me/IOUCommunity
Ann Thread : https://bitcointalk.org/index.php?topic=4845370.0
Auhtor : https://bitcointalk.org/index.php?action=profile;u=2253940;sa=summary
Address : 0x251653e78c2d7B75a4071F9C858dC8Fbcb53825e