IPhone X will be released on November 3 and will display a series of innovations; Face recognition will replace the fingerprint ■ The 64-gigabyte version will cost $ 1,000 ■ In addition, the iPhone 8 and iPhone 8+ models were introduced ■ The third generation of Apple Watch and Strimer Apple TV 4K
Apple CEO Tim Cook was on stage at the Steve Jobs Theater on Tuesday, where he told reporters that the company would go to its special offices in Cupertino later this year.
The huge offices, which are decorated in a round shape reminiscent of a spaceship, include the theater where the event took place today. The complex will include a visitors' area that will offer the opportunity to experiment with virtual reality technology. In addition, Apple Store will also have an impressive store for visitors who will also want to purchase Apple products. There will also be an area for performances and a place where visitors can sit and experiment with the kebabs and iPads in comfort.
After an hour of speeches, Cook introduced on the stage the new iPhone devices: iPhone 8 and iPhone 8 Plus. The devices are waterproof and feature a True Tone screen, more powerful stereo speakers than the previous model. A new processor named A11 Bionic with 6 cores. The devices are made of metal reinforced glass. The camera in the iPhone 8 Plus includes two sensors rather than a lengthwise (rather than expected) with 12 megapixels and aperture key of f1.8 and f2.8. There is also an optical image stabilizer.
In the video field, the device includes a new encoder, which identifies what appears in the picture and enables 4K with 60 frames a smooth new picture. And there's also a slow-motion video shot at 240 frames per second on Full HD. A significant innovation in the iPhone following the use of a glass back is the wireless charging. Apple has introduced wireless charging places in cafes, airports and vehicles. Apple uses wireless charging technology that is already operating on the devices of Samsung and LG. Prices are from $ 700 for the iPhone 8 and from $ 800 for the iPhone 8 Plus from September 22.
IPhone X: Home button canceled, face recognition will replace the fingerprint
Finally, the iPhone X was launched: the new model comes with a 5.8-inch screen with very slim margins. The device supports HDR viewing. The device is made of glass. Apple wants to provide a cleaner experience on the device, for example, a slight touch of the screen for the monitor to wake up. There is also no home button, because the screen occupies the entire front of the device. If you want to go to the home page, slide your finger from the bottom of the screen upwards. This is a significant change in the operation of the device. In the same way you return to the home page.
Also unlocking the device has changed, because the home button was used to fingerprint mechanism. On the iPhone X, there is FaceID for facial recognition and opening of the iPhone, which replaces the fingerprint. At the top of the iPhone there is an infrared camera for this use and a number of other sensors. Apple says the device will recognize the face even if women / glasses are removed and even if a hairstyle or a beard grows. Apple promises that they checked that it could not be used to open the device with a picture of that person or even a mask. Apple tested it with Hollywood artists. This information does not go to Apple. The FaceID feature works with the Apple Pay service and with third party applications for opening them.
The X-ray cameras are built-in and come with 12-megapixel sensors, an optical stabilizer in both sensors, a Quad LED flash that should provide more illumination. The Salafi camera includes a TrueDepth mechanism that enables photography with a depth-field effect where the background is blurred. Had existed until now only on the rear cameras. There is also a Qi wireless charging. AirPower Charger is a pleasure for Apple users who have their own headphones, watch and new iPhones - the charger can charge all three at the same time. The wireless charger will be available only next year.
First time: mobile clock
Earlier, Cook referred to the smart watch industry, saying that the sales of the Black Wash increased by 50% compared to last year, when their watch was the most successful in the world. Followed by Rolex, Fossil and Omega.
Apple's new watch says the pulse sensor is one of the most important things in the product. The new feature will now show both a resting pulse and a pulse recovery. The clock will also display a situation in which the pulse rises abnormally and the person does not perform sports. The new feature will work on the OS version of WatchOS 4.
The new Apple 3 Series Watch will include a mobile module that will allow receiving calls and messages from the same user's main line. The clock can be connected to Apple's wireless earphones to stream songs from Apple Music. Instead of a nanosimmer that takes up space, Apple has integrated an electronic SIM. The new watch is the same size as the Dark Watch Series 2. The watch features a GPS and is also waterproof. The price is from 400 USD. The clock will be released in the US and other countries in the cellular module version (not yet in Israel) and will be available from September 22.
Also launched a new version of the company's Strimer, "Apple TV 4K". Among the innovations: 4K resolution viewing from which Netflix users, Amazon Prime Video and yes are now enjoying. In addition, the device supports HDR, which improves the color range in movies. The Strimer supports both HDR 10 and Dolby Vision. The Streamer includes the A10X processor that also runs the iPad Pro and the latest TVOS operating system. Apple has signed agreements with major studios to stream their content at 4K at the same price as HD movie rentals. Netflix will also support 4K in the new Apple TV. The device will be sold as of September 22 and cost $ 180 to a 32GB storage capacity.
Expectations are high, but there is potential for production problems
In anticipation of the upcoming holiday season, handset expectations are high: nearly two-thirds of respondents in a recent survey by RBC Capital Markets said they would buy the new iPhone.
The launch of the new iPhones may encounter manufacturing problems. According to well-informed sources, technical problems can cause a long supply shortage. There is usually a shortage of new iPhones after their launch, but if the lack of the new iPhone continues beyond the initial sales period expected on September 22, analysts and investors may lower their selling forecasts for the critical holiday season. Foxconn, an Apple contractor that makes iPhones, is increasing production at its China-based Zhengzhou facility, which is paying bonuses to workers recruiting new workers to its plant in Zhengzhou, In which about 250,000 workers were employed in June, according to Foxconn.
The new iPhone has great expectations. Investors - betting that the new device will boost Apple's recent sales - have boosted Apple's share
(159.88 + 1.01%)
To new highs in recent months.
Where can I watch the event?
Apple broadcasts the event live and can be seen on the company's website through the Edge browser on computers running Windows 10 or Apple MacBooks using a Safari browser. You can also view the broadcast via the iPhone and iPad in Safari or Apple TV via the company events app.