major improvements to hardware are no longer easy. the screen quality, the hard disk inside and the speed are already beyond what I want it to be. maybe something can still be done for the camera part, after all, everyone trying to get a better quality than a mechanism that fits into a small device.
therefore, software-based improvements are becoming increasingly important. not only ios 13, compatible with other operating systems, tv and game subscription services, etc. I think these will be the main element of today's promotion.