Nowadays Selling iPhone X at lower price will hurt Apple's other products.
More sluggish-than-expected response may lead Apple to discontinue the first-generation iPhone X around mid-2018 as the second-generation model is set for launch later this year.
According to Ming-Chi Kuo, the most famous analyst with KGI Securities when it comes to Apple, the Cupertino-based giant will not sell iPhone X at lower price as it will hurt its other products in the lower-priced premium segment.
Kuo estimated that Apple would ship about 18 million iPhone X units in the January-March quarter in 2018, MacRumors reported late on Monday.
"Analyst predict that iPhone X will go to end of life (EOL) around mid-2018 and that total life cycle shipments will be around 62 million units, lower than our previous forecast of 80 million units.
"iPhone X would hurt product brand value and lineup of 2H18 new models if it continues to sell at a lower price after 2H18 new models launch.
"Additionally, the analyst also predicted to sell iPhone X at a lower price may have a negative impact on shipments of the new 6.1-inch LCD iPhone in 2H18.
Weaker-than-expected demand for iPhone X in China has led market analysts to revise down shipments for the first half of 2018.
According to Kuo, iPhone X is not yet compatible with many popular Chinese apps, leading many customers to see it as offering less usable screen space than 5.5-inch iPhone Plus models.
