Star India is all set to reimagine VIVO Indian Premier League 2018 by making India’s greatest sporting spectacle more engaging and bringing it even closer to cricket fans across the country. For the first time ever, Star India will broadcast live matches of the league in 6 different languages targeting an unprecedented reach of 700 million fans across TV and Digital.
This season, IPL will not be a 2 month property but a 6 month long fiesta – starting with the retention event which was viewed by 8.1 million viewers and quickly became the most talked about topic on social media. For the upcoming auctions, fans for the first time will be able to get their voice heard by voting for their favourite players at vivoiplelection.hotstar.com for ‘Election se Selection’ campaign on the network.
Furthermore, unparalleled in sports broadcasting in India thus far, Star India will stream Vivo IPL on Hotstar in Virtual Reality. This immersive VR experience will make it possible for fans to come closer to the high-octane matches within the comfort of their homes. Moreover, viewers will also be able to select camera angles and commentary language of their choice, offering further customisation through the “Super-fan feed”. In addition, fans will be able to enjoy a social experience on Hotstar with cricket emojis to enhance the viewing and sharing experience. The interplay of TV and Digital offers advertisers an unprecedented opportunity to build brands across platforms.
