With the rise of the internet, eCommerce website becomes the unexpected way to grow the business to the higher level. Many companies have their own eCommerce site and they are taking their benefits to the extreme point. If you are a retailer, you cannot afford to miss out on the benefits of the internet. So let's check out here, how eCommerce business benefits retailers.
Reasons eCommerce business benefits retailers
1. Increase customer engagement through email marketing: It is quite tough to collect email addresses of customers and other useful details. Gathering information online is much more effective as website visitors can do this on their own time. An eCommerce website facilitates the collection of such data to enable email marketing. A customer simply visits your site and if impressed, leaves his email to subscribe to your promotions. Email marketing is very effective, sometimes customers do not have enough time to navigate through all your products by visiting your offline store. So you can send promotional notifications to the customer for your products in personal so that they can explore store product in a better way.
2. Increase sale via search engines: If you have an eCommerce website, a customer can find you by a simple search. Having a good eCommerce website make you rank well in search engines and the higher you rank, you get better traffic to your website and as a result increase sales for you.
3. eCommerce website is customer convenient: Allow prospective customers to shop where, how, and when they want. Mostly people like to shop online to avoid traveling time and traffic while enjoying the comfort of their own home. Consider a situation where people have working shift while your store is open when they became free your store is closed. Having an eCommerce website for your store gives them the ability to shop when they want; including times that your store is closed. Remember, your eCommerce store is ALWAYS open. Regardless of an individual's reasons, more and more people are turning online to get shopping done.
4. Increase visibility: Every store has certain promotions and is always looking for ways to spread the word about their newest deals. Your eCommerce store is another avenue to market your special promotions. Every business needs promotions to expand its market share, getting new customers to try out your product and remind existing ones that they made the right choice. The online community is large and always ready to sample products that give them value for their money. Create your own eCommerce website and carry out the appropriate promotions to increase your visibility.
5. Cost effectiveness: As compared to running an actual offline shop, the expenses involved with running an eCommerce website is pretty low. When you run an offline store, you need to rent a place, hire employees and also pay up for any peripheral costs such as electricity, water, etc. With an eCommerce business, you are saved all of this trouble and thus can reduce your expenses considerably. As the result, you can reduce your product cost to attract customers.
6. Connecting with social media: For your business connecting with social media(eg. facebook, twitter etc) really have a great advantage. Following social media, you need to make it as easy as possible for potential customers to buy your products. Continue to provide valuable content and then start sending your followers to your website is the best way to turn followers into customers. If you have good products on your eCommercer website then it can be shared among thousand of the customer within a minute by the customer itself resulting you can reach worldwide new customer day by day. Such a way eCommerce business benefits retailers.
7. eCommerce Offers a Personalized Experience to Customer: There are many ways in which eCommerce can be used to facilitate a more personal connection with customers. For example, an eCommerce web site could include personal recommendations, order tracking, quick customer service, or rewards point, special discount, real-time price negotiation allowing your business to offer the same kind of personal service online that you would offer face to face in the offline store.
Conclusion
Whatever the reason is customers appreciate the convenience of online shopping. Suppose in the real world, you set up shop at ‘A’ place, your target customer will be the people from the nearby regions which really limit the consumers you may get. But with the eCommerce website, there are no such barriers. As discussed earlier in this article how eCommerce business benefits retailers, so retailers plan to set up your eCommerce store.
There are lots of open sources which really reduce your setup cost for your eCommerce store. like Magento, woo-commerce, Prestashop, Shopify etc. Feel free to contact us regarding technical or any other help to setup your eCommerce store.
References
Magento
Shopify
Woocommerce
Prestashop
Posted from my blog with : https://www.ipragmatech.com/retailers-need-ecommerce-platform/