Overview & Vision
We live in a world oversaturated by information and advertisements as brands and service providers all compete for the attention of potential customers. This highly competitive state of affairs is both necessary and highly problematic; every business, regardless of industry, relies heavily on marketing to stand out from their competitors, but this has created such a saturation of advertisements that users’ attention is no longer drawn to such content. Modern marketing methods are therefore cost intensive, especially effecting start-ups with limited budgets, and more importantly are largely ineffective.
IZX are disrupting this stale traditional model of advertisement by utilising an array of cutting-edge technologies to build a decentralised app-based ecosystem, which will take marketing to a whole new level as never before seen. Utilising AR and VR technologies, IZX’s blockchain-based platform presents a Pokemon Go-style gaming experience in which users can collect actual cryptocurrency in the form of IZX tokens, and receive exclusive discounts and benefits, for visiting local businesses discovered through the platform.
IZX are truly presenting a vision of a whole new generation of marketing! Let’s dig in deeper.
Current Situation
The birth of the internet ushered in what we now refer to as the digital age, and forever changed the way people interact- both on a personal and commercial level; advertising itself has been one of the most reactive industries to advance alongside technology as businesses fiercely compete for public attention. However, traditional marketing methods have become stale and the public largely unresponsive to such campaigns.
After years of advertising onslaught, viewers of digital advertisements have now become ‘banner blind’, and ads largely go unnoticed by the majority of device users. Many now even employ the use of specific solutions made to completely block adverts on sites which used to be most lucrative grounds for acquiring new targeted customers- video sharing sites such as YouTube, and social media.
Therefore, companies routinely spend huge amounts of money attempting to promote their goods or services, but largely with unsatisfactory results. Attempting to keep up pace with huge players with vast resources in the digital advertising world can quickly diminish the marketing budget of a start-up or small company, and the problem is only getting worse; the costs of advertising remain always on the increase, regardless of decreased efficiency.
Furthermore, the ‘quantity over quality’ advertising approach employed by businesses for so long is not beneficial for building a healthy and effective relationship between customers and businesses- being able to shout the loudest at a potential customer about your business does not necessarily help to foster a positive impression.
It is clear that whole new approach to advertising in general is required in order to kick-start the stale advertising space back into life- something engaging, effective and rewarding for users.
IZX’s Solution
IZX is looking to disrupt and rejuvenate the advertising environment by introducing a whole new platform based on the cutting-edge technologies of blockchain, AR and VR in order to provide an engaging, effective and rewarding experience whilst connecting directly with local businesses.
IZX's player ecosystem by role; taken from the IZX whitepaper: https://izx.io/WhitePapers/IZX_WHITEPAPER_EN.pdf
Technological Marriage of Blockchain, AR and VR
IZX’s decentralised platform offers a solution which allows for a gaming-style experience reminiscent of the ultra-popular Pokemon Go, which essentially looking to ‘gamify’ the transaction experience between businesses and their customers. Users are able to collect IZX’s native cryptocurrency, IZX, in augmented reality using their GPS-enabled device running the IZX app.
The inherent use of IZX tokens within the augmented reality enabled platform creates an environment for users in which they are not only incentivised for using the app (both in terms of enjoyment and financially through the collecting of IZX cryptocurrency), but are also rewarded for visiting local businesses through the platform via exclusive discounts or offers.
This will help to foster a positive and healthy relationship between business and customer from the very beginning- after all, the platform user has voluntarily endeavoured to visit the business advertised, instead of the traditional model of having previously been bombarded by advertisements to attract the customer’s attention.
A Decentralised Ecosystem with Benefits for All
Not only will IZX’s ecosystem present clear benefits to advertisers who wish to attract customers in a unique, engaging and effective manner- and said customers who receive discounts and promotions- but the IZX decentralised ecosystem also provides an attractive environment for game developers to utilise their skills.
IZX inherently provides an open platform which independent developers can use to create their own solutions and be rewarded for their efforts, enabling augmented and virtual reality to be freely accessible to such skilled individuals like never before. Developers can utilise the cutting-edge technologies of the IZX platform to build their own games and, if used by advertisers during their marketing campaign, will be paid royalties in the form of tokens.
IZX is truly building a whole community-powered ecosystem, with the intention of bringing increased value to all participants through innovation.
IZX Token Distribution, taken from the IZX website: https://izx.io/
Verdict & Summary
IZX’s solution effectively combines mobile gaming, location-based advertisements and engaging loyalty program into a single innovative platform. Combining augmented reality and blockchain, IZX is designed to present advertisers with a solution to effectively reach their target audience, without the use of intermediaries, and in a more overall beneficial manner than ever before possible.
IZX’s novel use of cutting-edge technology has the potential to turn advertising- currently problematically crippled by stale methods and disengaged audiences- into an engaging and genuinely rewarding experience for all involved in the ecosystem. IZX provides a solution which is operating very much outside of the box to provide a unique and valuable community-powered approach to marketing which will offer a much less intrusive and more welcomed solution.
What stands out most to me about IZX’s solution is that it inherently promotes a healthy and positive relationship between businesses and customers through the reward and incentive-focused approach, which is a far cry from traditional methods consisting of an onslaught of loud and bright advertising.
Have any questions regarding IZX? Join their active community on Telegram where you can discuss anything IZX-related: https://t.me/izetex_en
Learn more at their website: https://izx.io/
Here you can also find their whitepaper if you want to dig in deeper: https://izx.io/WhitePapers/IZX_WHITEPAPER_EN.pdf
Twitter: https: https://twitter.com/izx_io
Facebook: https://www.facebook.com/izetex/
Instagram: https://www.instagram.com/izetex_company/
Youtube: https://www.youtube.com/channel/UC4GunYFTQViuOy-OcOgL_4A
Announcement: https://bitcointalk.org/index.php?topic=2188282.0
Bounty: https://bitcointalk.org/index.php?topic=4007412.0
My Bitcointalk account: https://bitcointalk.org/index.php?action=profile;u=1669790