On Wednesday, Forbes unveiled its latest cover, graced by none other than the youngest Kardashian-Jenner. Diving deep into her $900 billion cosmetics empire, the magazine predicts that Jenner, who turns 21 next month, is on track to become the “youngest self-made billionaire ever, male or female” — surpassing even Facebook founder Mark Zuckerberg, who became a billionaire at age 23.
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“Self-made means having succeeded in life unaided,” Dictionary.com tweeted in response to the story, before shadily quipping: “Used in a sentence: Forbes says that Kylie Jenner is a self-made woman.”
Jenner’s financial status is the epitome of how millennials are changing the world of business. Owned solely by Jenner herself, Kylie Cosmetics sits at the perfect intersection of online shopping and social media in the digital age. Her brand, managed by the Kardashian/Jenner family’s “momager” Kris, is marketed primarily through Jenner’s personal Instagram, Snapchat and Twitter accounts.
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What’s striking about Jenner’s fame, on the tails of a family “famous for being famous,” is that it breaks barriers of gender in business. If she reaches billionaire status in the next two years, she will defeat Mark Zuckerberg’s title as the world’s youngest self-made billionaire, as he was 23 when he hit the milestone.
She also earns money from endorsements for brands like Puma and PacSun. Forbes says she's "conservatively worth $900 million," and another year of growth will put her on track as not just the youngest female self-made billionaire ever, but the youngest self-made billionaire ever, period, beating out tMark Zuckerberg, who reached the billion-dollar mark at 23. (Forbes defines "self-made" as "any person who built her own fortune, and didn't inherit the money.")
Jenner's company only has seven full-time and five part-time employees. She credited social media with her success. "I have such easy access to my fans and my customers," she told Forbes.
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