Angela Missoni has always been passionate about supporting other women, whether that’s meant fostering talent at her family’s heritage knitwear brand, taking a stand against the patriarchy with last season’s must-have pink pussy hats, or supporting a variety of women-focused charities. With her latest project, you can get involved just by picking up some new Missoni merch: For the entire month of October (which also happens to be Breast Cancer Awareness Month), a special $35 T-shirt she designed for Saks Fifth Avenue’s Key to the Cure Charity will be available in all Saks locations in the U.S. and Canada, as well as online, with 100 percent of proceeds going to 12 local cancer charities, among them American Cancer Society, Breast Cancer Research Foundation, and TGen Foundation.
“At Missoni, we’ve worked with Saks for so long, so I’ve always known about its Key to the Cure [initiatives],” Missoni tells Vogue. “We’ve supported women’s cancer causes in Italy as a family for many, many years, and we’re sensitive about the subject. Besides the fact that my mother, my daughter, and I are very involved in any kind of women’s [aid], the fashion industry is mainly based on women, too. It had been a long time since we did something in New York, and I’m celebrating 20 years as the creative director at Missoni this year, so supporting this cause was the perfect way to celebrate my anniversary.”
Jennifer Lopez, who set up her own cancer foundation in 2009, is the ambassador for the project and appears in the campaign image here. “Jennifer has a very strong voice,” Missoni adds. “Together with Saks and my family, we think when you have a strong voice, you have to use it for good causes.”