Jio Phone deliveries for the 6 million units booked in August have started, and customers in rural areas and small cities will get the handset before their counterparts in urban areas, according to a PTI report citing a Reliance Jio channel partner. The deliveries of Jio Phone will be completed in 15 days, said the channel partner, who did not wish to be named. On Twitter, Jio's official @LYF_In channel tweetedthat the deliveries of the handset have commenced in a phased manner "to avoid inconvenience" and all customers who pre-booked Jio Phone will get their units by Diwali; this year, Diwali falls on October 19. As before, the company says customers will get SMSes regarding the status of their Jio Phone delivery date."The Chairman (Mukesh Ambani) had said that the JioPhone will bridge digital divide between rural and urban India. Therefore, delivery of JioPhone will start this Sunday in rural areas and small towns," the channel partner said.