It is true that the demand for quality video content has never been higher, it is estimated that five billion videos are daily consumed just on YouTube. But not everybody is happy with the current state of online video industry. Content creators in particular have long been crying foul of the current situation, but they are not alone in expressing their frustration.
Much of the issues they face are a result of YouTube’s policy of tweaking the platform to cater to the needs of advertisers.
Recently, many YouTube creators saw popular uploads demonetized as a result of what YouTube deemed “explicit content.” Many vloggers felt skeptical about the platform’s ability to separate out good and bad content, and that includes Phil Defranco, one of YouTube’s most popular vloggers.
It is not as if YouTube doesn’t want to make its platform inviting to both advertisers and content creators, but it appears to be struggling to do so. So, what we see with YouTube is a clear reflection of the global video streaming industry as a complete scenario.
Most of the startups in the industry were created as centralized video platforms meaning that creators can upload contents to a server, viewers watch that content and advertisers pay the price for a fragment of the action. This model has been working well for long. But with the coming of the blockchain technology, there is definitely a smarter way of operating these platforms.
JoyTV is championing the Revolution in the sector
JoyTV, by creating a decentralized video sharing platform, does away with high commissions paid by advertisers, and distributes value to the most-liked videos. This model not only ensures that content creators are fairly compensated for their creative works, but also ensures that advertisers are not overpaying.
JoyTV in addition makes it easy for non-creators to receive value from the platform. For instance, viewers are actually able to monetize their engagement and reward their favorite creators. Also, as JoyTV is a fully decentralized network of data, individuals are compensated for storage.
Aside, a decentralized system means that JoyTV doesn’t have to monitor videos, or have massive data centers serving up content. The result is a revolutionary blockchain-based video sharing platform, the decentralized nature of which makes it a much more reliable indeed. All of these show the network’s capability to rival some of the biggest video platforms in the industry.
This is being created by a team that boasts decades of experience in media, finance, and other startups. It’s a project so interesting and with such great prospects that no one should watch it on the sidelines so get involved.