Kenzo Tiger Sweatshirt
Kenzo Takada first introduced Paris to Japanese fashion with a handmade line of womenswear he started in 1970. His vibrant floral and jungle prints became a signature, alongside designs inspired by traditional kimonos and folk costumes that expressed a joyful and fresh attitude. Designers Carol Lim and Humberto Leon of Opening Ceremony took over as creative directors of Kenzo in 2011, bringing a spontaneity and playful energy to their vibrant and globally influenced designs. Alongside the pair’s cult favorite tiger and eye logo sweatshirts, colorblocked bags and backpacks, A-line skirts, tank tops, pleated shorts, feminine knitwear, and oversized button-downs are cut in distinctive prints and jacquards that pay homage to the label founder’s colorful eye, while citing the contemporary influences of skate culture, digital art, and Parisian street style.
Where to buy?
Sporting a growing number of flagship stores in fashion boutiques all over the world, the Kenzo presence is only growing and continuing it's rapid ascension to mainstream luxury casual wear, challenging the ever strong brands such as Gucci, D&G, etc.
A visit to La Fayette in Paris would be the perfect place to browse and pick from the vast colour ways available. No doubt it is the mecca of Kenzo.
How to Wear
Best stick to total casual motifs, off colouring the bottom garment with the Sweatshirt colour. This draws a contrast which feigns eclectic and daring shows of modernity with classically recognisable embellishments and embroidery.
Match with a clean pair of white sneakers, stonewashed rules jeans, and you have casual Luxury on the lock down.
Our Verdict
The tiger has now become synonymous with Kenzo brand identity. The eyes are also a frequent logo but non speak more rigour and confidence than the tiger. And when all is said and done, the king of the jungle seems to rule the market when it comes to versatility whilst sticking to the core success makeup. A truly commendable feat.