Tell your story
“People don't buy what you do, people buy why you do it" - Simon Sinek
Whenever you're crowdfunding the herculean task is to convince a bunch of strangers to pay for you. The best way to do it is to make them believe in you, as well as your project.
Your audience is your best friend and choosing right audience essentially makes or breaks your project. If you're doing a technical project, investors are much likely to fund a technical graduate or experienced personnel as compared to a new kid on the block. Past experiences and motivation for the project play a significant role in molding the minds of your backers.
Pitch it right!
A recent Kickstarter project that became successful was 'LOUD - A creative music group in Zimbabwe'. The project appealed to the music-loving audience that it aims to empower women by giving them an opportunity to learn music and express themselves through music. Later opening up to them several career opportunities.
Now, as we browse through the description, we see words like ' empowering women', 'learning music'. These are strong words that string the emotional chords of the backers. Not only does it appeal to music community but also has a philanthropic touch to it.
An honest and strong pitch like this can never go wrong. Make sure your project has an exhilarating pitch that backers can't turn away from.
A detailed roadmap to success
An in-depth project plan is a necessity for any crowdfunding project. If a stranger is investing on you, he needs to know where his money is flowing, how he can benefit from it, how soon the project will be completed and other such information.
A well-planned project design will share such insight and help backers feel more involved in the project.
Rewards
A crowdfunding project is no charity, and Kickstarter ensures that every backer receives his token of appreciation. Great rewards are often attractive ways to attract backers. Pdf of books, tickets to festivals, custom mugs, gift box set are some of the popular rewards in Kickstarter.