Jumping out of a moving car to break into a dance may seem bizarre. But that’s exactly what social media users are doing as part of the latest internet sensation—the #KikiChallenge or #InMyFeelingsChallenge—that’s making waves in India too. Alas, it’s not just your followers watching you groove; the traffic police across the world are taking note too. But first…
What is the #KikiChallenge, anyway?
A quick scroll through social feeds will show you videos where people step out of their cars, and dance to the tunes of a Drake track, called ‘In My Feelings’ from his latest album ‘Scorpion’. Kiki comes from the lyrics of the song: “Kiki, do you love me?”
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