In this era of technology and social media, user and creator engagement is at an all time high. Consumption of social media content is more than it has ever been, and it is with good reason, too. Content creators put a lot of their time and effort to create something that inspires, motivates, entertains, and makes people experience different emotions all at the same time. What is in it for the content creators, one may ask?
They are remunerated using advertising revenue, mostly. As for the viewers, consuming content only benefits them mentally, and not in a monetary sense. The creative freedom of content creators, thus, owing to policies like these and many others, has gone to the cleaners. Viewers, too, are dissatisfied with engagement rewards, and the current state of social media platforms might be one of disarray.
Enter Kimeo.
Driven by a vision that is much larger than creating just another video sharing platform, Kimeo embarks on a journey towards fixing the aforementioned issues with today’s social media, and much more. Creating something that gives the entire control of content back to the creators and viewers, Kimeo is all about doing what’s right for the community. Taking the power back from corporates and the bigger organizations, and giving it to the content creators and consumers is what we aim for.
The issues with the current system
The current problems with social media and video sharing platforms are quite a few, and no single change is going to eradicate all of them at once. These include-
Viewers make nothing for all the views, likes, comments, and general platform engagement. They devote a lot of their hours every day consuming content, making content creators into the stars that they are, and yet get nothing in return apart from the content.
When it comes to content creators, their revenue share is too little compared to their contributions. They make less than 50% of the total revenue that their content generates, with the platform itself making millions in ad revenue each day.
Lack of transparency, and hidden information is a huge problem. There is no way of ensuring that the views on a certain video are legitimate, or knowing how much a certain content creator makes.
A radical set of changes are needed to get all the above issues corrected, and this is exactly what we at Kimeo aim to do.
Introducing Kimeo- a video sharing platform where everyone gets rewarded
Using blockchain, one of the up and coming technologies of recent times, Kimeo is a video sharing platform where everyone- from content creators to viewers- gets rewarded for their engagement. People are rewarded fairly for what they contribute to the community, and it is all legitimate. No bots, no fake followers, and most certainly no fake views.
Instead of the platform making the bigger chunk of revenue, it is the users that do. We believe in putting power back into the hands of those who use our platform. It should be the creators and viewers that dictate what happens in such an ecosystem, and not the platform itself.
Here are some of the standout features of Kimeo.
Multiple ways for creators to get paid for what they contribute. For instance, if viewers love your videos, they can donate to you directly by the “Send a tip” feature. You can also make your videos pay per view, and mark them as premium. Monthly subscription options also exist, thereby increasing the amount of options that you can get paid by.
The good news does not end here! For viewers, we have appropriate rewards for every like, share, and comment that they perform. Consuming content online is not just about spending your data anymore!
Because of the blockchain, we utilize all important features of this technology. All transactions are logged on the blockchain, so you can view how much one gets paid for what content. Anonymity ensures that no personal data is released, and you stay protected.
You have complete rights over the content that you create. Using the blockchain, we create a hash for every video and store it on the network, so that anyone can check up on the ownership of content.
Blockchain makes analytics easier, too. If you are a social media influencer, you will be able to provide access to others over your analytical data, thereby proving the legitimacy of your engagement. No more fake views!
For advertisers, too, there are real and only real views. People can skip ads that they do not want to see, and you get paid for only those views which are genuinely interested in your content.
Other features, such as scheduling videos, adding tags, descriptions, and language options to a video are also available, to make the lives of users much easier.
With Kimeo, the power is back in the hands of users and creators. Giving back 85% of what we make to our users, we aim to change the current scenario of social media for the better. Kimeo makes sure that everyone who engages in a legitimate way gets rewarded: https://kimeoapp.com