Source: WhitePaper

Advertising

The power of advertising in the world of online marketing/marketing as a whole has increased exponentially with a lot of people spending more and more time online especially on their mobile devices. Good Advertising has become a treasured resource for most business/companies, and so ready customers and reputable ad publishers have become a lot more sought after. There is a loud cry in the hearts of the
• Advertisers for access to quality ad publishers who have good content and a targeted subscriber base
• Publishers for better appreciation for their content and a more direct line of communication to customers making monetization easiers
• Customers for less irrelevant and irritating ads , that can be a real buzzkill of their online experience.

Source: https://steemit.com/graphics/@ayo.jay/kind-ads-welcome-to-an-addictive-and-advantageous-ad-platform

Kind ads’ effect on the world of online marketing

It’s a new dawn in online marketing as advertising just got a whole lot more interesting. I mean am talking a social ad platform like never before.
Kind Ads is a decentralized AD platform that utilizes an ethereum blockchain- based protocol called the “kind ads protocol” sponsored by the leadchain foundation that allows for a more direct line of communication between advertisers and publishers. Giving advertisers access to high quality publishers ranked by a blockchain-scoring system called “Kind ads Score”. Scores are awarded based on reputation and trust among subscribers.
Developing a decentralized AD platform is not easy, what kind Ads is contributing to the world of online market is “giving unto Caesar what belongs to Caesar” in the sense that subscribers are given only relevant information which they “opt-in” for using Kind Ads Tokens with a by-product of receiving kind Ads Tokens specified by publishers which are housed in a reward pool as a reward for viewing Ads. On the kind ads platform, ads are passed to subscribers through ad formats like push notifications on mobile apps , email. Subscribers have the option of opting out of receiving certain ads with the downside of missing token rewards for those ads.

Kind ads allows publishers to utilize the network for smooth transactions with ad dollars without collecting the 30% fee charged by other centralized networks for ad dollars spent. Kind ads gives publishers the freedom to specify the communication channel they want to use (push notifications or email, chatbot , native and so on) and gives power to smaller, higher quality ad publishers by allowing them anonymously publish their kind Ad score. Publishers can also choose advertisers and app partners to work with or not based on their preference.
Publishers have control over content of messages sent to users by advertisers, when they approve messages they received their deserved token payment.
Advertisers joins the system using money to publish tokens which they use to purchase ads. They also have the ability to select publishers by using a search and filter system which providing information on publishers using quality metrics (kind ads score, content relevance and so on) .

App partners also have “a share of the pie” because they are given a platform to launch their work (messaging channels) and compete for the attention of advertisers and publishers.
In the world of online marketing, where one of the major issues is websites converting visitors to subscribers ,

Publishers can easily accomplish this task because of easy access to users and advertisers , can tailor ads to meet
quality subscribers specifications like relevant information, message channel and general ad presentation. Users are more at ease, with the ability to opt-in and opt-out as they like and freedom from irrelevant information. Visitor to customer conversion is at a high.

Below is a graphic that shows the payment system of the Kind Ads Ecosystem:

Source: WhitePaper

Cutting out the middle-man

Kind ads removes the relevance of middlemen networks that facilitate communication between publishers and subscribers which usually collect 30% fee for network usage. It affords small, high quality publishers who don’t have a direct sales force and all publishers the chance to effectively monetize their customers and get more value for their work by earning premium ad rates. It affords them the ability to re-invest and improve their publishing facilities.
Users can now efficiently get their money’s worth for their time spent viewing Ads and easily retrieve their reward tokens without the bother of transaction fee embargo placed by large centralized networks.

Source: https://sourceable.net/wp-content/uploads/2015/04/

Kind Ads: Slaying the giants of centralization

We all know that the Ads business is currently dominated by large corporations like Facebook and Google which contribute the largest to the Global Ad Revenue. Google contributes 33% to the global ad revenue. Google and Facebook generated a joint total revenue of $38 billion dollars like whoa! They make this much by keeping a wide array of the best users/subscribers and publishers/content creators and make it easy for companies to purchase ads from these content creators by hiring a lot of ad sales representatives. Hereby, every AD activity is dependent on their networks.

Kind Ads mission of decentralization connotes taking the power from the larger centralized corporations like Facebook and Google, handing over to the “lesser” qualified players. By creating an AD ecosystem which is a set made of subsets like the incentivized customers, empowered publishers, satisfied advertisers and opportune app partners with a great search advertising system. Search advertising contributes largest to worldwide ad revenue.
Kind Ads ensure a larger portion of the public becomes more involved in the Ad business taking away the monopolistic tendencies of the larger centralized corporations. Now with increasing customer impatience and need for quality and relevant information, the idea of reward, freedom of choice and access is just so enticing that participation in this ecosystem is going to massive and rewarding.

Source: http://gaia.adage.com/images/bin/imgstore/work/medium/l/u/c/

Relationship with customers

Now with access to quality subscribers (which means users who by their opt-in data are potential customers) information, advertisers can purchase ads that can best captivate their customers. Publishers who have access to user data can edit message and decide appropriate message channels (chatbot, email, push notifications, native and so on) which can outreach to a particular population of subscribers. Companies can now interact with customers without the fear of annoying or boring them with their ads and customers now have access to relevant ,educative information on products/services.

Summary

Kind Ads from the name like a kind person by improving the lives of everyone that get involved with it at any section as a user , publisher, advertiser or app partner. Its ensures maximized profit and minimized cost providing an economic safe haven for many.

Differences

	Kind Ads	Large centralized corporations
Description	Decentralized, global, low cost and easy access to publishers	Centralized, high cost and access to publishers
Percentages taken from users	Free	30% +
Payment	Daily	Variable
User Privacy	Secure	Not Secured

For more information on Kind ADs:
check: KindADs Website
WhitePaper

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