Hello Guys. Hope we are having a great day :)
Today i made designs and animation describing the awesome KIND ADS..
Here they are
Animation
Dlive
Design 1
Design 2
Design 3
Design 4
You might want to ask "What is KIND ADS?"
It would be my pleasure to answer that.
Well what they do is very simple.
KIND ADS is a decentralised trust protocol for Domains and Publishers.
Inorder words its an advertising platform that benefits the four major players in the advertising world.
- Users
- Publishers
- Advertisers
- App partners.
Now how do all these players benefit and what makes KIND ads stand out from the rest.
70% of people report disliking mobile ADS.
Many people hate ADS: Too many, too intrusive and too creepy.
We all know that advertising is only getting more pervasive, obnoxious and intrusive. Pop ups interrupt the browsing experience at every turn.
As we have known, users don't hate ads, they hate the bad ads which they don't have control over, especially the pop up ads (these are the most annoying type of ads)
Because of the intrusive nature of these other ads systems, some users have said they would never visit such sites or app again, because they failed to align their ads experience with their users' expectation of experiencing the site.
Now what is KIND ADS bringing to the table.
KIND ADS gives a win-win solution to both those on the giving end and those on the receiving end. The media companies can now listen to customers, they also choose their target market. Users have total control over those ads and hence gives every user a happy online and mobile experience.
USERS:
Users are also given CONTROL over the kind of ads they see. This is really amazing because I know how much I hate intrusive ads that come out of nowhere and block my screen.
Users also allow one publisher to communicate to them, but not allow the same publisher to send them third party marketing offers and they expect to achieve this via browser extension.
KIND ADS has also made advertising easier and beneficial to both advertisers and users.
Every advertiser wants to get their adverts out there and that's what causes all the intrusion and privacy invasion we see today. But the irony is that not all users want to view all these ads.
With this development, KIND ADS has given every user power right in their hands to choose which ads they want to view, and they also introduced a way both parties can be rewarded.
Its called the TOKEN ECONOMY
TOKEN ECONOMY is an ERC-20 compliant token built on the Etherum blockchain.
Users now have the opportunity to earn and be rewarded for viewing these ads. If a user opts out, they loose KIND tokens, but if they opt in back, a new KIND token.
Advertisers also benefit from these tokens also.
Aside from the fact that users can now be rewarded for viewing ads; which makes more users want to view ads, advertisers also use these token to purchase ads from publishers on the network.
These token is allocated to the daily reward pool for these four major players, and additionally, users who engage more with advertisers or with the ecosystem will benefit more from the reward pool.
ADVERTISERS
I have talked a bit about advertisers in the USER bullet, but I will add a few benefits.
Most advertisers are scared of and not sure of the level of competence a publisher possesses. KIND ADS doesn't want you scared anymore. You are also in CONTROL over what you want. You can view publisher information in details, view their performance by channel and choose which channels you want to purchase ads.
PUBLISHERS.
PUBLISHERS also have CONTROL
- They also choose which channels they are interested in advertising through ( e.g. push notification, email etc as seen in the designs above)
- They also provide additional context about their website
- They can also build more reputation which will allow them sell advertising more effectively in the future.
- Its not only the users that earn from the total reward pool, 10% of the reward pool token are distributed to the publishers with the strongest quality scores.
APP PARTNERS.
They can integrate with the KIND ADS system, so they now compete purely on sales/marketing.
They also receive from the total reward pool based on app usage, you can also agree to accept tokens as payment.
So if you read up until here, you would see that KIND ADS is all about the following:
- YOU SAVING MONEY
- YOU HAVING CONTROL
- NO MORE INTRUSIVE ADS
- KIND ADS GETS KIND AS WELL AND REWARDS YOU
I learnt so much from my research on KIND ADS. After visiting their site and got acquainted with what they are all about, I was impressed. That was what spurred me to go the extra mile to add an interesting animation you might like describing what they are all about and what they are offering.
Aside from everything KIND ADS offers, there was something else I learnt on the site which is very important to me. I have always wondered why FACEBOOK and GOOGLE dominated the advertising market. But I found out that it was because they had a huge following whether by email, social media etc. These following is very important because it gives you access and direct communication line with a subscriber rather than just a random visitor/individual on the site. This subscriber is always available for more communication. That's why there is monopoly in the Advertising Ecosystem, and because of the monopoly, we have too many ads from a source, and because the advertising body does not give as much attention to their customers as the attention KIND ADS gives, the ads become intrusive and not efficacious.
Goals are not reached and money not properly used.
Why not save money today.
Visit kindads.io to learn more and achieve all your advertising dreams.