Hyundai Digital Asset Company (Hdac) paid to air a television commercial for its blockchain solution-based services during this year’s World Cup in Russia. And while it was only a little over half a minute, it’s something of a first. The crypto community generally wow’d at the ecosystem’s arrival, its maturity, in having the idea put in front of tens of millions of people (maybe even billions). However, is this really an advancement, or is it just another cynical corporate ploy to exploit a little understood technology?