Kylie Jenner’s new skin care line, Kylie Skin, doesn’t officially launch until 22 May but it’s already facing criticism online!
On Friday, the reality star announced her latest business venture on Instagram, unveiling a range of six products designed to suit every skin type, including a foaming face wash, vanilla milk toner, walnut face scrub, moisturiser, eye cream and vitamin C serum.
However, one product has received backlash from beauty fans who claim its ingredients could be damaging. “Some walnut face scrubs are kind of harsh on the skin, this isn’t too abrasive. It really leaves my face feeling super-baby soft.
“It makes me look glowy and takes away dead skin cells.” While Jenner insists that the product is her “secret to a fresh face”, others have hit out at the self-made billionaire for using walnut powder – an ingredient that many social media users say is excessively harsh on the skin.
In a short video promoting her new Walnut Face Scrub, Jenner described the product as being so gentle that customers can use it every day.
“I recommend two or three times a week, that’s how much I use it,” the 21-year-old said.
“Well this is horrifying. A foaming face wash and a walnut scrub?!” one person wrote on Twitter.
“Tragic to think that millions of girls will buy this trash and destroy their skin barriers.”
Another commented: “A WALNUT FACE SCRUB?! Why is Kylie trying to destroy our skin? Omfg.” While a third added: “Licensed Aesthetician here, you should not be exfoliating everyday!!!!! 1x a week MAX!!
“And Walnut will cause micro tears in your skin, using it every day will result in couperose skin (broken capillaries).”
Beauty industry watchdog Estee Laundry joined in on the debate on Instagram referring to Jenner’s product as “AbrasiveAF”.
Alongside an image of Kylie Skin products, the caption read: “#Laundrites, what are y’alls thoughts on #KylieSkin?
“So far we’ve yet to see an ingredient list yet but they’ve mentioned the face scrub includes walnut particles—a fancier version of the #StIves scrub?”
The comment refers to a $5m (£4m) lawsuit filed against beauty brand St.Ives in 2017 where two plaintiffs claimed the crushed walnut powder used in its Apricot Fresh Skin Scrub created microscopic tears in the skin, exposing it to infections and irritation.