We’ve all received brochures from various businesses and most of the time they all have one thing in common — they’re boring.Whether they’re packed with so much information you feel like you’re about to read a full length novel, or so plain you feel like you’re sitting in the dentist’s office, brochures tend to get a bad rap. They may be chock full of important stuff, but unless you can get someone to pick it up and read it, it doesn’t matter how great the content inside is.Here are ways to step up your brochure design game and ensure your information will be shared.
- Think simple. Simple design can be incredibly effective and doesn’t have to be boring.
- Create impact with simple shapes. Geographic shapes made to look like callouts.
- Keep it linear. Brochures don’t have to be folded booklets bound at the center. They can stretch out in a variety of different ways.
- Be clever. If there is a way you can make your message literal, try it. Here the message is about change, or ‘folding’ the future. It’s taken literally because the paper is folded in half right in front of you. Try to rethink your message, a simple change in wording can open up a variety of possibilities to how you can show it.
- Be creative with typography. Creating typography with graphics or photographs is a great way to make sure you’re implementing both.
- Have a purpose. Brochures can be functional. Try to think of things your brochure can become rather than just being a source of information. Functional design is a big trend right now, and probably will be for years to come.
Inspired? Start designing! Now that you’ve learned the ways to create an awesome brochure, there’s no excuse not to. They can fulfill any need you have and look a variety of different ways. Make sure they’re able to draw interest and not simply lots of text on a page. Always consider the reader and what they’d like to see.Keep all of these tips in mind and you’ll be sure to create a great brochure!