The Airaa x XMarket campaign was basically one of those classic crypto moments where marketing stops pretending to be corporate and just leans fully into degen energy.
Imagine two projects looking at each other across the timeline like “you farming attention? yeah… samehere amigo!” Then instead they turned it into a vibe that got me!
What's the deal? Just another prediction market? Not quite... but still something I've seen before! On XMarket you can create your predictions and earn a share of the volume.
Well... I've seen and done this at Fore Protocol last year. Nothing extraordinary here! Just another prediction market that has a mindshare campaign? Not quite either!
If you look at the mindshare for this project, you will see my bubble head popping up on the 9th place... with 3.41% of the total attention. I talk about it because it feels smoother!
I had no clue what XMarket is before the Airaa auraboard went live, but now I am happy I learned about it! Airaa rolled in with the whole “AI meets markets” aura and I joined!
I was acting like the slightly unhinged quant friend who hasn’t slept in three days but somehow keeps calling perfect trades. XMarket played the street-smart cousin who knows where the volume is hiding.
Put them together and the campaign basically felt like me at 3:17 AM discovering the same alpha and immediately yelling about it on X before anyone else wakes up.
So what's the difference? You can create your market, but it goes through a pre-sale period. It needs to show interest from the others and reach $100 in commitments to go live.
Those that support the market in pre-sale will get some of the fees in rewards. Therefore, I created a $BTC market and invited the folks to predict if will be above $73 mid-March.
Then I started to hit the socials and see which battleplan will fit the purpose. I want to be one of those 50 users that will share $20,000 in two months so the game is on!
The posts had that chaotic crypto charm too ... not the polished and keeping the PVM style. Memes flying, threads stacking, people quote-tweeting like they just discovered a new shitcoin that might actually!
But not this time! We are very aware that attention is the real currency on the timeline and each post must be a banger! With XMarket the dapp activity also counts!
So far I hit 4x multiplier on the Airaa auraboard and aiming for the max 8X during the campaign! You can get a 2x boost for $200 deposit, eligible for 0.1x for each $10 added on the dapp.
You get a one-off 1x once you complete your first trade and I recommend you to join a market pre-sale and secure another 1x boost. If the market goes live you also earn from fees!
So what's left to achieve? Tap into the 3x referrals multiplier, but this one is only for three verified users that join and trade. XMarket is invite only and the invite code refreshes every 12 hours!
I created the $BTC market and now waiting for it to go live, then aiming for another 1x boost after trading for seven linked days. This is my strategy and I hope will be succesful.
Instead of pretending to be serious fintech suits, this campaign basically spoke fluent crypto! Has a bit hype, and its fully aware that everyone scrolling is half trader, half gambler.
By the time people realized what was happening, the collab had timelines buzzing, communities overlapping, and a bunch of degens creating markets and climbing the charts!
Cool stuff I want to share:
Claim your Zerion XP!
Play2Earn: Splinterlands & Holozing