A man enters the subway and asks his gadget to report the latest news and current situation in the office. The device makes a short audio presentation with the help of a tiny speaker in the user’s ear. Then the man makes an inquiry for his actual schedule and asks to cancel the unsuitable meeting in the evening. The device reacts to this request in a pleasant female voice and makes a 1 minute report. Finally, the user takes a listen to several greeting speeches of lonely ladies on somewhat resembling a dating website… That’s the way makers of the ‘Her’ movie (2013) see our near future.
Still, we — the LetItPlay team — are first of all concerned about the movie makers’ opinion on future technologies development. The visual perception takes the second place, and the first prize is won by the audio content in their universe. It’s natural and easy for the movie characters to get all sorts of info and exchange the data in the audio format. Any time, any place — when at walk, in public transport, in the gym, and even taking a shower. It’s due to the fact their brain is not so busy, and time is the invaluable resource in our (or, rather, their) era of inexhaustible flow of the necessary and handy information.
Anyone can see today the trending direction of info conversion into the audio format. So the new era, the era of such projects as LetItPlay is inevitable and, most likely, unstoppable. Still, let’s discuss the changes the new format of interaction with the content will bring to the Internet on the whole.
The humankind will get more time for audio reading. It becomes possible for us to listen to author articles, movie reviews, and even book overviews which used to be only in the text form for some reason till now. The old and popular trend for fast gulping of the info is turning out to be the thing of the past while conscious and thoughtful comprehension of the content is winning these days. Thanks to the audio layer, we’ll get again the chance to go deep into the essence of things instead of chaotic attempts to read an article cornerwise or even stop at its header. It will be a new option: listen to what you want in any situation. As for today, reading is not convenient or safe when driving or doing something of a kind. And besides the choice of the audio content will significantly grow, too!
The quality of the info you get will considerably go up. Content authors will be aware of the attention given to what they say and will subsequently make a greater effort in creating better audio materials. Our days any journalist, writer or blogger has to be utterly short and succinct. It’s due to a common reader’s unwillingness to follow anything that exceeds several paragraphs. With the development of Internet users’ audio comprehension, content creators will take back their potential to describe things, events, facts, and thoughts lively and fully. The audio layer of the Internet also makes professional speakers’ job more popular as podcasts quality is measured not only in their content but also in the pleasant manner of info presentation. And don’t forget about the synthesized voice development!
The content style will also change as audio perception has its peculiarities. When listening to audio you can better perceive visual images, still it’s harder to comprehend the sense of long and multilevel sentences. Authors of the news and articles will have to pay their attention to this point. It will consequently make the Internet language more colourful and rich which subsequently brings the literature and publicism to the good old times and their high standards.
Broadcasters, video bloggers, article authors, and even novelists will make audio versions of their editions and releases. We should say, the most enterprising ones are already busy this way and successfully attract the new ‘unreached’ audience to their channels. Listen! Do you hear? These are the sounds of a battle that is already at its height, the battle for audio attention of the Internet users. And it will be even more severe in the future.
New websites and apps suitable for the audio format (for example, like the ours) are awaiting their time in the future. Interface developers will have to convert website menus into the easy to listen form. This will in its turn encourage interface optimization as no one wants to listen to dozens of menu options and the flows of useless info repeated from page to page. Maybe, smartphone screens will no longer be a necessary thing. Listing, page navigation, ad blocks, etc. — all of this can be optimized. And, by the way, a few words on advertising.
Following the rapid audio content development, marketing specialists have already started creating audio versions of ad blocks and building the ads into the content. Still it is more like radio ads at the moment. But in the future all the advantages of the Internet ads will be preserved, meanwhile users will listen to the commercials that may be of interest exactly to them. It will be the real ‘in-brain’ advertising. Still, we remember that users’ time and attention are limited so it will lead to the real rally among content providers for these resources as a first prize.
The comScore study investigation specified that at the moment audio ads turn out to be times more effective than their visual equivalents and cause less users’ irritation. Two thirds of the responders even pointed out that after listening to some ad they were eager to buy the promoted product or service. Moreover, the Spotify and Nielsen research shows that today users prefer listening to audio ads and memorize it 24% better than the visual info.
- It’s the new economic era! Using the profuse abilities of the modern Internet and blockchain technologies such innovative projects as LetItPlay actualize and implement the new economic paradigm in audio content sphere, and this is attention economy. All the participants of the new ecosystem (authors, providers, advertisers, and, which is most important, users) will have a financial interest in the content creating and consuming process, thanks to the reward and bonus system. Attention economy is the future which will forever outplace the content economy.
As we see today, everything will rapidly change in the new world of audio content. Once the radio did it — taking people away from reading newspapers, playing cards, and even household quarrels and uniting them nearby the radio receivers. So the new era of audio content development in the Internet is to change our perception of the web. And we, the LetItPlay team, are proud to be at the forefront of these changes!
Contact us at community@letitplay.io and we will help you in creating your own layer of the Internet!
Official website of the LetItPlay project — letitplay.io
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