Liberdy is aimed at protecting the user’s personal data, the liberdy ecosystem is building an efficient advertising ecosystem that values user’s data thereby giving only permissioned data access to advertisers. The liberdy ecosystem will prevent the user data from being prone to hackers and also control personal data access by innumerable advertisers. Liberdy is building a decentralized and an awesome digital platform making users the owner of their data and as an equal partner in the digital advertising industry.
With the development of the LIBERDY DATA FOUNDATION PLATFORM, users are provided with a transparency, full access and data control, also users regain the anonymity of data. The liberdy platform is making the security and access of user’s personal data as a priority recognizing them as the true data owners. The liberdy platform uses a decentralized storage built on the blockchain technology which enables the transparent flow of data from the users to the advertisers. Through the blockchain infrastructure, Liberdy will provide an accurate data management platform for advertisers and a controlled data infrastructure for Digital users.
The Liberdy Mobile Application Client Liberdy provides its users with a client application for both iOS and Android devices. These applications provide users with a clean, secure interface for registration, managing and sharing data and managing their digital wallet. The mobile application provides users with the following function:
● Complete data profile creation - users add data from service providers like Google and Facebook
● Safeguarded data storage - managed by an independent 3rd party, not-for-profit
● Anonymity - data stored in a segmented and masked manner to avoid disclosing personally identifiable information Whitepaper www.liberdy.io 18
● Control over the data - includes allowing, changes and revoking permissions
● Transparency - enabling users to see which advertisers use their data and for what purpose
● Manage Digital wallet - users earn rewards when their data is used by advertisers
Digital Wallet
The client will give the user visibility to all token transactions they are entitled to including tokens that they have earned directly from actions (like sharing data), or from actions initiated by others (e.g. being the subject of an advertiser’s campaign)
Data Management
The client will provide a user interface for managing the data sources, seeing how the different platforms view their data, tracking what data is shared, adding new data sources and devices, and revoking data access from the Data Foundation. For example, when a user wishes to extract their data from a social network like Facebook, the mobile client will help them by:
● Directing users to Facebook’s data extraction link
● Removing data that disclose identity-related information, automatically
● Uploading data to the Data Foundation
● Rewarding the user with earned tokens
The benefits of managing an ecosystem operation on a public blockchain are obvious: the blockchain allows token transfer between individual users, advertisers and organizations directly and transparently. However, given the unparalleled scale of Adtech operations, with millions of users and billions of monthly events, there are significant technical challenges.
Liberdy tokens will be used in fuelling the digital advertising industry of the liberdy platform, the token symbol is LIB representing the value of data in circulation on the liberdy network. The LIB token is an utlity token used to compensate data owners and for compensating network operators as well as contributors. The LIB tokens will be used by all network participants, as a means of purchasing and exchanging user data for goods and services.
Liberdy is rebuilding the Adtech ecosystem by rebalancing the advertising ecosystem by rewarding the digital experience. The ongoing abuses and data breaches that have compromised our data highlight the extent to which today's Adtech model is flawed, data leaking from powerful companies like the Yahoo, Uber and so on. Liberdy is a non-profit foundation which is serving as a voice for this popular movement being championed by industry insiders including WhatsApp and Tesla founders and supported by millions of users.
The key to effective advertising is presenting the right advertisement to the right consumer at the right time, thus matching the correct audience to an ad campaign holds tremendous value and this process happens with many intermediaries and data that is less than accurate. In the struggle of the Adtech industry to improve and enhance data quality and performance, they have invested heavily in the Artificial Intelligence (AI) and still there has not really been an improvement. Data has already been established as a digital asset, which is driven by our online activities and used by an increasing number of companies.
You can read more about the project with the links below;
Website
Whitepaper
Lightpaper
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