Thought-provoking and insightful Hive account@chbartist; new Steem blockchain applications reaching out to current users of Social apps, etc with easy to use UIs and on-boarding is the answer; the pitch isn’t necessarily ‘earn money for your efforts’ - it’s much more subtle - e.g., Social apps focusing on market segments ( look at Linkedin as an example) - its value derived from its market segment and audience / it needs to be inherently transparent for the casual user - no need to’understand’ crypto or blockchain - and when platforms roll out with ease of use as the key factor an audience and user base will follow. And the bottom line for that is an increasingly valuable STEEM currency serving as a magnet for the investor-class - win-win - and when users also start to experience a growing crypto (STEEM) presence in their accounts they will be motivated to understand how they can ‘earn more’ within the context of whatever App they may be using - it is paramount for use cases and markets to be investigated by App developers - STEEM is the almost perfect platform to begin that voyage of discovery by developers and users alike -