Thanks Bec - no haven't seen that before. There's a few similar in design but I always felt like they never described the continual nature of scale and evolving of whatever it is we set out to do. And as well the kind of different opposing dynamics of top-down (strategy / purpose / vision etc.) and bottom-up (learning from collective understanding etc.) aren't easy to show all together. If that makes sense? I'll have to look at the 6 I's looks interesting, thanks for the link :) thanks again