The thought has come to my mind before. Working at a commissary, I am always surrounded by food products. I look at something like a box cereals and think "What if the company just put the word Cheerios on a blank white box, maybe with a small picture on the front of what the cereal looks like"? Will people be tempted to buy it then, even those who have been buying Cheerios for years?

Good point about the flu shot that I never thought about. I couldn't help but think about the subject of autism. I remember at a time when I never heard anyone, not on the radio, in person, on TV or on the internet even bring it up. All of a sudden, it popped out of nowhere, and I had no idea what autism was.

Anyway, great article, Brian. I will share it around.