Operated by the Cineac chain of news theatres, this cinema was probably the best of its type. It was located directly opposite the famed Tuschinski Theatre on the narrow Reguliersbreestraat.
The cinema was designed by architect Jan Duiker in the style New Objectivity/New Pragmatism (a Dutch period of modernist architecture). It opened on 18th October 1934 and the architect Jan Duiker managed to create on an awkward site an ingenious auditorium in which the projection room was tucked away, under the balcony.
The architect also thought about the visitors who still had to buy tickets, because he also installed heating elements outside. The walls of the cinema were sprayed with asbestos for good acoustics.
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